Jeep enthusiasts have reason to celebrate: the 2026 Jeep Wrangler 392 V8 will cost significantly less than its predecessor. Over the past few years, the Wrangler Rubicon 392 saw its price soar by roughly $25,000, creating a barrier for fans eager to experience the off-road power of a big V8 in a Jeep SUV. Now, Jeep is lowering the entry point for the 2026 model year.
The upcoming Jeep Moab 392 is expected to be about $20,000 cheaper than the 2025 Rubicon 392, which had a starting price of $101,990. Jeep CEO Bob Broderdorf explained that the brand adjusted standard equipment to reduce costs while still delivering the 6.4-liter Wrangler 392 V8 to more enthusiasts. “[We] don’t want to hold engines hostage,” Broderdorf told journalists during a briefing.
Timing also played a role in this strategic pricing. Broderdorf highlighted industry shifts, including EV incentives, tariffs, and market movements, as key factors in pricing adjustments. Previously, limited editions and “Last Call” Wranglers marked moments when V8s were scarce or thought to be discontinued. Now, with V8 engines firmly back in Stellantis’ focus, Jeep aims to bring these engines to a broader audience.
The Wrangler 392 Commando, prepared in collaboration with Fox Factory Vehicles, will launch at roughly $30,000 below the 2025 Rubicon 392 with the same engine. This positions the 2026 Jeep Wrangler 392 V8 as one of the most compelling off-road SUVs on the market for fans seeking raw power without the previous six-figure barrier.
For Hemis and Jeep loyalists, this move means you can again get a Wrangler with a 6.4-liter V8 for around $80,000 before dealer markups. While early buyers of the 2025 Rubicon 392 might feel a bit frustrated, the broader market now has access to Jeep’s high-performance V8 SUVs at a more attainable price.
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