Jeep is ramping up its game in the off-road SUV market as the Ford Bronco continues to gain traction. After years of relatively steady Wrangler sales, the revived Bronco has narrowed the gap, prompting Jeep to implement a dual strategy: price reductions across the Wrangler lineup-from the base Sport to the 392 models-and the launch of exclusive monthly “buzz models” to keep fans engaged.
“Starting today, the Jeep brand will unveil a new limited-edition Wrangler model on the 12th of each month for the next 12 months-an integral part of our yearlong Twelve 4 Twelve celebration commemorating 85 years of off-road leadership and adventure,” said Jeep CEO Bob Broderdorf. “Each release reflects the boldness, authenticity, and unapologetic spirit that define our brand, celebrating the capability, freedom, and adventurous DNA that have shaped Jeep for generations.”
The first model in this campaign is the Moab 392, highlighted by a distinctive purple finish. While mechanically similar to a standard Wrangler 392, the value lies in its cosmetic upgrades, limited production, and the exclusivity factor. Jeep enthusiasts have come to expect limited runs from the 392 series, and the Moab 392 fits that pattern, though Jeep hasn’t placed a hard cap on the number of total limited editions.
Not all 12 monthly releases are guaranteed to be V8-powered Wranglers, though the company does have flexibility. Jeep has also hinted at other powertrain options, including the 5.7-liter Hemi, even though it hasn’t been offered in a factory body-on-frame Jeep before. “There’s not a single powertrain we aren’t open to considering, and we will have more horsepower and powertrains across Jeep,” Broderdorf told the media during a remote session.
In addition, Jeep recently announced a collaboration with Fox Factory to develop a supercharged 392 Wrangler, available exclusively for military service members and veterans. This aligns with Broderdorf’s earlier remarks about expanding V8 options within the Wrangler and Gladiator lineups, though details about a potential V8 Gladiator pickup remain unclear.
“The biggest challenge is speed to market,” Broderdorf explained, noting that cost, timing, and production speed are the main hurdles. While the engineering for the Wrangler 392 is largely complete, translating those upgrades to the Gladiator may require partnerships with aftermarket specialists rather than a direct factory model.For Jeep fans, the message is clear: mark your calendars for the 12th of each month. Each limited-edition Wrangler 2026 release promises new styling, tech touches, and off-road capability, keeping the excitement high for the next year.